The buzz: Phenomenally successful Japanese fast-food steakhouse finally reaches Hong Kong.
The décor: Hardly any, as it's but a single stall in the 200-seat food court shared by other restaurants. Get a seat before ordering, as the sizzling hot plate won’t stay hot for long. Bonus: instruction video at the cashier depicting how hot plates work.
The crowd: Meat-lovers who can’t be bothered with the fripperies of traditional steakhouses.
The food: The signature dish is “Shimofuri” pepper steak (premium beef marbled with fat). The beef pepper rice (rice topped with thinly-sliced beef, corn, spring onions and black pepper) and steak hamburger with fried egg are also hits in Japan. Their shake-shake salads (served in plastic cups with lids) are somewhat gimmicky light meals but hey, it’d theoretically help with the calorie-counting.
Why you’ll come back: Who can resist Japanese trends? Not to mention quickly-served sizzling platefuls of meat.