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Top 10 Swimwear Stores

Bikinis, one-pieces, those daring cut-out suits that are all the rage: find ‘em all here in our round-up of Hong Kong’s coolest swimwear stores.
Aug 14, 2014
Photo: O'Neill

This Charmante Girl

Charmante means “charming” and “seductive” in French, and that’s exactly the kind of lingerie and swimwear styles you’ll find inside this saucy store. The lingerie collection steals most of the attention here, but you can also find pretty resort wear and bathing suits—most of which come in creative cuts and bright geometric patterns.
Shop 3, G/F, Wyndham Mansion, 30-32 Wyndham St., Central, 2645-6000,

Just a Little Bitsie

The options are endless: one-piece, classic bikini, tankini or a trendy peek-a-boo number? Swing by Itsie Bitsie's website to check out the gorgeous beachwear. Want to add a sprinkle of individuality? An embroidery service allows you to customize your bikini in any font and color you want. With free shipping to Hong Kong in three to four days, you can be in your new bikini by the weekend.

Wills You or Won’t You

Tired of all those boring bikinis? The newly introduced Jack Wills collection boasts head-turning prints that will ensure you stand out. Think floral patterns, cool pastels and deep shades for a fun-in-the-sun look.
77 Leighton Rd., Causeway Bay, 3105-1798,

Pump Up the Bass

Here’s one for the guys: Designed in Australia by Sarah Jessup and Nancy Basset, Jess & Bass’s beach shorts combine classic fits with a retro look. For gents looking for a simple but classy cut, Jess & Bass has a wide range of colors, from gunmetal blue to fresh coral. Order online and receive your order in just five days. Free shipping included.

Neill Before Me

Surf lovers and fashionistas, listen up—O’Neill’s 2014 collection is inspired by the tropical land of Rio. And you can bid farewell to embarrassing moments thanks to the “superkini,” which sticks to the skin to prevent wardrobe malfunctions—that’s as useful for a junk trip as it is for hitting the waves. 
LCX 17, Harbour City, 3-27 Canton Rd., Tsim Sha Tsui, 3755-4923,

Cozzie Fan Tutte

Established in 1996, Ozzie Cozzie offers a personal fitting service to make sure all the right bits look good in your next bikini. With brands like Seafolly, Sunseeker, Baku and Neil Pryde in stock, you’re sure to find what you’re after. 
503 Tak Woo House, 17-19 D’Aguilar St., Central, 2810-1356,

Pull Yourself Together

Pull-In hails from the European surfing capital of Soorts-Hossegor in France. Its collection boasts stunning, vivid colors and punchy prints that are bound to bring a bit of freshness to your summer.
Shop 621, 6/F, Hysan Place, 500 Hennessy Rd., Causeway Bay, 3543-1234,

Served with a Sabina

Local designer Sabina Wong designs gorgeous swimwear to flatter all shapes and sizes at Sabina Swims. This year’s collection is inspired by the dazzling geometric patterns and bold colors of the 60s and 70s. For all moms-to-be, Sabina Swims has a beautiful array of maternity tops that will keep you looking glam all through your pregnancy.
7/F, Union Commercial Building, 12 Lyndhurst Terrace, Central, 2115-9975,

On the Roxy

With more than 20 years in the business, Roxy and Quiksilver know how to make you look good at the beach. Bikini tops and bottom are sold separately so you can mix-and-match and be as creative as you want.
Roxy & Quiksilver, shops 104-106 & 109, 1/F, Causeway Bay Plaza 1, 489 Hennessy Rd., Causeway Bay, 2895-5836, &

Sunshine Swimmers

Nothing says summer louder than this year’s collection at Vilebrequin. Think stylish and vibrant patterns such as flamingos and coconut trees, inspired by the Sunshine State of Florida. 
Unit 115, 1/F, Pacific Place, 88 Queensway, Admiralty, 2918-0263,


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