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Social Media Week Hong Kong 2012 Starts Today

Social media week (SMW) is the world’s largest conference focusing on emerging trends in (surprise!) social media. The event takes place simultaneously in 13 cities throughout the world.

By Ying Lo | Sep 25, 2012

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  • Social Media Week Hong Kong 2012 Starts Today

Basically the event is like one huge festival with performances by Blogger, YouTube, Instagram, LinkedIn, MySpace, foursquare and headlining acts by Facebook and Twitter. Only instead of music, you get social media stuff.

What is Social Media?

We all know Twitter, Facebook and LinkedIn, but when it gets down to it, social media is a pretty hard concept to define.

Josh Dirks from Search Engine Journal explains in this article how social media has taken us back to a pre-Industrial Revolution age of information, where word-of-mouth and consumer verification is once again becoming a powerful source.

For example, was ATV’s recent broadcast about “destructive forces” from Washington and London really driving the national education protests? Check out the 4,517 backlashes of comments on the program’s YouTube page, as pointed out by blogger, BadCanto.


Here are the top three events, as chosen by Jay Oatway, Social Media Week Advisory Board Member, and more importantly, Hong Kong’s number one Twitterer:

1. The Power of Social Media C-Suite Luncheon
Guests Jayne Leung, Director of Facebook, North Asia; Salina Ghafur, Marketing Head of Sina Hong Kong; Olivier Legrand, Head of Marketing Solutions, LinkedIn, Asia Pacific & Japan, will discuss tips and tools for social media success.
Tuesday, September 25, 12pm-2pm.
The Space, 210 Hollywood Road, Sheung Wan, by invitation only.

2. Social Media for Social Good
Ali Bullock, Head of Communications, WWF, and Jay Oatway himself, Speaker, Author and Social Business Consultant, JayOatway Media will discuss CSR strategies and using how to use social media to benefit the good.
Wednesday, September 26, 3:30pm-4:30pm.
The Space, 210 Hollywood Rd., Sheung Wan

3. The Power Influencers in Asia Pacific
Eunice Khong Author of, Rudi Leung GM of DDB Tribal Group in HK and GZ, and Jay Oatway talk about creating a powerful influence through social media.
Thursday, September 27, 11am-1pm.
Sport X, Ocean Terminal, Harbour City, Tsim Sha Tsui.

For more information about SMWHK and their events, check it out via your social media tool of choice:, Mobile App, Twitter, Facebook, YouTube.

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